Home is where the heart is
No.25 Vodka
No.25 Vodka is the second release for Kim Clifford distillery, taking its name from the street number of founder Nick’s grandmother's house in Dunedin.
In keeping with the Kim Clifford ethos, the strength of memory and heartfelt tributes helped guide our design brief. The house has strong family significance with Nick purchasing the property when his grandmother passed and he still lives there today.
The label design is purposefully bold and uncluttered, taking inspiration from the graphic simplicity of letterbox numerals. Individual batch numbers feature on the neck labels to communicate the limited, short run nature of the product. The bottle has a subtle, elegant look with type and foil and texture offering a tactile finish to stimulate touch and discovery.
