The bartenders bold move
Morrissey
Morrissey Vodka founders Ryan and Alana have bartending in the blood, their vision was a brand that reflected their personal style and captured their identity. The design needed to be contemporary, bold and confident with a reference to their mixed-race heritage.
The grid-like label pattern drew inspiration from Ghanaian Kente cloth, with the use of black representing spiritual strength and maturity.
The finished design weaves a story of one whole consisting of many integral parts, summarising the strong family bonds that define the brand, an identity with nothing grey about it.