Big and brazenly bold
Boxcar Wines
Treasury Estates developed Boxcar Wines as a range of 1 litre wines at a sub $10 price point, the perfect product for sharing and entertaining. The boxcar name was inspired by railway wagons designed to carry precious cargo, and the idea of bringing entry level wines together from around the world helped guide our approach.
Taking cues from the concept of big taste and easy hospitality, the brief was a celebration of all things big… Size, taste, value and company; all the things that make life worthwhile. The label is brazenly bold and colourful, aiming for maximum shelf appeal to stand out in a crowded retail environment.