A timely twist
Professors Club
A distillery where science, fantasy and botanicals come together like clockwork to create a gin with an unexpected twist. A whimsical mix of steampunk iconography and mechanical precision delivers a surprisingly unusual, yet complex gin.
A chameleon was chosen as the brand icon, further highlighting the theme of shapeshifting and mystery. Delving into Victorian antiquity, clock faces provided inspiration for the label design, the brand name sitting between the numerals, each letter made up of cogs, nuts and bolts, forming a bespoke typeface.
The Professors Club name is also hidden within the clock face numerals and a curled chameleon sits front and centre, stamped and rendered in gold foil or silver to contrast with the black and white bottles. The closure is designed to replicate a watch strap, a high build print evoking lizard skin in keeping with the slightly eccentric, yet highly original, clock and reptile brand theme.