Ten Four Rum
PLACES & SIPS DESIGNED TO SAVOUR
Client: Kim Clifford Distillery
SCOPE
Naming, Branding, Packaging Design, Illustration.
Ten Four Rum is a captivating spirit that captures the essence of New Zealand’s natural beauty and the cherished moments shared among friends. Inspired by the distiller’s happy place - the serene shores of Lake Rotoiti and its tranquil bush walks - this rum celebrates the simple pleasures that make Kiwi life so special.
The design direction for Ten Four Rum naturally gravitated towards the relaxed, chilled-out vibe of classic Kiwi baches (holiday homes). The light teal colour is reminiscent of an old Kiwi bach, evoking a sense of nostalgia and comfort. This is beautifully contrasted by the metallic copper accents, suggesting golden nights and glorious sunsets.