Pacific Coast

A design brief inspired by the vibrancy of old-world rum brands,, sailors, and buried treasure, the design for Pacific Coast’s “X Marks the Spot” is a homage to Mangawhai’s rich seafaring history. This port town, renowned for its boat-building prowess in the 1800s, also boasts a notorious, treacherous harbour that has seen its fair share of tragic shipwrecks, including the legendary Niagara, which sank over 80 years ago carrying more than eight tons of gold.

The Pacific Coast brand seamlessly combines this heritage with a modern, sophisticated execution, showcasing local marine navigation points on each variant that evoke the thrill of the high seas creating a sense of adventure and discovery while delivering a premium, expertly crafted spirit experience.