Denzien Distillery

Located right in the heart of Wellington, New Zealand’s culture capital, Denzien doubles as an artisan distillery and a living, breathing gin research and development lab. Feeding off the colourful creative energy of this city, we crafted a brand identity that infuses elements of New Zealand’s vibrant artistic hub.

Fractured typography and jarring lines reference the tectonic plates and harsh geology of the capital, reflecting the meeting of fault lines that merge with the meeting of creative minds. This product proudly reflects the personality of the city that inspired it, a gin as unique and captivating as Wellington itself.