The art of science
Chemistry Gin
Chemistry is a Wellington based gin brand taking chemistry beyond literal science to the deep human connections that enhance our lives. Created by a biochemist and her wife, Chemistry has a vision to donate a portion of all profits to support women in science, so linking science, art and feminism were essential elements in our design process.
Conscious of avoiding any obvious chemistry lab clichés, we worked to a theme of enhancing and elevating the creative, slightly wonderous side of science. We wanted to devise a highly engaging look with a dash of intrigue, linking chemistry to relationships between people and nature. Inspired by the idea that positive energy, attracts positive energy, we created colourful abstract 3D orbs to illustrate brand ethos and evoke those wonderful moments when we become mesmerized by the magnetic people and things around us.
The orbs capture this organic interconnectedness, the shapes and colours morphing and blending into each other like polished stones or floating bubbles. Overprinting on silver foil and adding a high build element to each orb lends a sense of subtle appeal and a tactile finish.
Chemistry is Equality. A brand that celebrates feminism and equality, the use of the plus and equal symbol within the brandmark is meaningful and symbolic of the brands passion for supporting women in STEM and life.
Marie van Drimmelen, a bio-chemist and her wife Laura Bruce are the duo behind Karori Drinks Company based in Wellington, New Zealand. Fulfilling a long-held dream, Marie turned her scientific mind to identifying the perfect flavour combination for their first release - Chemistry Gin - a modern take on London Dry Gin.